How should I use the Buyer Persona Map?
Know who your ideal customer is.
Identify topics/areas/questions you want to learn about your persona.
Determine research methodology (survey, customer interviews, co-workers, etc…)
Compile research finding to reveal trends and similarities & Brainstorm more attributes using the Buyer Persona Map
Use Buyer Persona Map output to understand potential customer attributes and inform future marketing tactics
The Growth Revolution added a new dimension to our online experimentation process. We were able to get fast, concrete results in days that would otherwise take weeks.
Innovation Manager at ING
Get to know who your ideal customer is and start
There are a lot of buyer persona templates out there on the internet, but this one will help you get started with really understanding the most important & critical starting point of your organisations growth strategy - The Customer.