Looking to do an experiment? Identify the riskiest assumption being made about a new business idea first.
If you are looking to test a new idea, you must first identify the business assumptions. The assumption mapper helps you identify and prioritize the business assumptions, and rank them based on criticality.
In this way you can test the assumptions that are the most important and critical for your business idea.
Step 1: Find your assumptions
Identify the assumptions in your arguments and see which ones are worth being tested.
Step 2: Prioritise and rank
After identifying your assumptions you need to map them based on urgency, difficulty, etc., and rank them based on these factors.
Step 3: Build your hypothesis
Assumptions are not testable, but hypotheses are. That’s why you need to take your riskiest assumption and transform it into a repeatable and measurable hypothesis.
The growth hacking canvas is a cousin of the business model canvas and lean canvas. Like these, it’s working canvas that offers a simple approach to identify which layers or areas of growth that require the most attention.
Why are customers not buying your product? Why are prospects not converting? These are key questions answered with the negative thinking canvas. Take 10 minutes per funnel and ask your team these questions. When thinking of an action plan, make them positives.