Black Friday checklist
Prepare your website for Black Friday with this extensive list.
When comparing Black Friday to a normal Friday, web traffic increases by 220%. Similarly, traffic increases 155% on Cyber Monday when compared to a normal sales day. These are, to be honest, huge figures.
To make the most of this extreme spending, you need to make sure that your site can take a potential increase of traffic of that magnitude. Use our Black Friday checklist to prepare your e-commerce website for Black Friday.
Step 1: Print
Print out our Black Friday checklist.
Step 2: Get shit done
Marketing for Black Friday is all about momentum and excitement. You only have one weekend to maximize your online sales. So, go down our checklist and make sure you’ve got everything covered.
The growth hacking canvas is a cousin of the business model canvas and lean canvas. Like these, it’s working canvas that offers a simple approach to identify which layers or areas of growth that require the most attention.
Assuming is not the same as knowing. However, assumptions can lead to valuable insight and undermine ideas that have been taken for granted within a given organisation. Use this template to map out your assumptions and evaluate the ones that are best tested.
Why are customers not buying your product? Why are prospects not converting? These are key questions answered with the negative thinking canvas. Take 10 minutes per funnel and ask your team these questions. When thinking of an action plan, make them positives.