The time was 1800, and Napoleon Bonaparte was quite literally on top of the world. He was the undisputed ruler of France, and about to conquer both Italy and Bavaria.
It was around this time that Napoleon made the acquaintance of Robert Fulton: the man who later invented the steam engine.
The story goes that when Fulton presented a design for a steam-powered warship to the future emperor, Napoleon scoffed and rejected it. This is ironic, because a steam-powered navy could have prevented Napoleon’s eventual loss of power and exile to st. Helena.
In fact, if Napoleon had been willing to experiment with a new, unknown technology, his navy would have been powerful enough to take on the whole world – and make the rest of us speak French to this day!
But instead, his refusal to try new tech ended up dooming his campaigns and his rule.
Why is this relevant to your business?
Because on a smaller scale, the same thing happens to businesses every day.
Entrepreneurs, marketers and growth hackers get opportunities to use modern tools and technologies like Napoleon did with the steam engine.
Not all of these tools pan out – but when they do, the difference is equivalent to having metal, steam-powered boats when everyone else is piloting rickety rafts and leaky canoes.
This is especially true with funnels, which are the most effective way to acquire leads and customers today, and with growth hacking, which is based on rapid experimentation (including with tools).
So to help you make sure your campaigns do not go the same way that Napoleon’s invasion of Russia did (i.e. badly), we put together this list of 24 growth hacking tools that will supercharge your funnel marketing like steam engines once did boats.
Check these 24 services out, starting with…
When you are starting out with a new funnel, you want to do a bit of preliminary research. These tools will help you give you a head start:
SimilarWeb.com is a paid service that shows you in-depth analytics about your competitors’ websites. Most importantly, you can see the demographics of their website visitors, their traffic sources, and even their paid ads.
The smart thing to do is to take a look at a successful competitor, figure out what they are doing that works, and try deploying it on your own website.
Like SimilarWeb, BuiltWith can give you great insights about your competitors’ websites as this tool allows you to discover and look up what other websites are built with (therefore, the name).
For instance, use the tools to build your own lists of websites you want to copy. Find out which sites use a specific shopping cart, hosting, analytics and a lot more. The nice thing is that you can even filter by location and traffic plus several other parameters.
Ghostery is a powerful tool that shows data tracked on any given website. Using it will show you the exact analytics tools your competitors are using, giving you a clear idea of industry standards and best-practices as you start building your funnel. Check it right here!
Ever wanted to know more about the unknown person emailing you? Probably you recognise this scenario and have been there hundred times. Rapportive is your new best friend for looking up contacts on LinkedIn right from within your inbox – at least if you use Gmail.
Find out who they are, what they do, where they are, and discover the connections you have in common.
Meet GrowthBot, a member of the HubSpot family. It services anyone from marketing and sales professionals to startup founders who are busy growing their business.
What is so great about GrowthBot is that it connects to several marketing systems, including HubSpot and Google Analytics, and within a second it will give you access to information and services that you otherwise would not find – well, if you searched for several hours you probably would, but who has time for that anyway? Start the conversation with GrowthBot now. Ask it anything, and it will give you an answer, for instance: “what software does XX competitor use?”
Ahrefs is a set of tools that any marketer should have in his or her possession. The Ahrefs toolbox includes tools that can help you track competitors’ backlinks, brand mentions, keywords and a lot more. You will be able to find other tools that do the same, but Ahrefs is especially powerful since you have all the tools in one place. That is pretty nice, right?
Free traffic tools
Growth hacking is all about experimenting. With a sales funnel that means driving traffic so you can get analytic data. Paid traffic can be expensive – so here are 5 great tools to help you drive website visitors without paying a red cent. The first is…
7. Pay with a tweet
Pay with a tweet gives you twitter mentions in exchange for as many copies of your content or product as you are prepared to give. This can be priceless for bootstrapped startups, giving you instant, scaleable traffic at the click of a button.
Okay, you might need to pay a little subscription fee here, but we promise you: it is worth every dollar. Quuu simply feeds your website traffic, and it only goes one way. Up! It helps you automate your social media marketing efforts, or at least part of it, to help you save time.
Connect Quuu with your Buffer, and you will start to see the magic happen. With the Promote feature you can upload your own content and share it with people who have several thousands of followers interested in exactly what you write about. This is your way to easily reach people across platforms like Facebook, Twitter, LinkedIn, Google+ and you will soon start to see your website traffic go up.
colibri.io helps you find where customers are discussing any given topic online. This allows you to engage users talking about you, your competitors or certain interests. This is a massive opportunity for free traffic – even if Colibri itself is a paid service.
MixRank is a real-time tool that helps you track leads and traffic sources using a vast online database. It is similar to colibri.io, but has the added benefit of being ad-oriented and letting you see your competition’s marketing (in more depth than SimilarWeb.com).
Why promote your product launch, event or contest when you can have others do it for you?
Queue is THE tool to boost viral growth and create a community of advocates for your brand, product, or to facilitate organic awareness and engagement. We have even used it ourselves as part of a referral campaign, and it really works. So, try it out!
Once you have made your funnel and driven some traffic to it, you will have an email list. Here are the tools you can use to growth hack the way you market to it.
Vero helps you tailor your email marketing to users’ on-site actions. Its slogan includes the words, “without IT”, making it perfect for non-coding growth hackers.
AWeber is an email service that provides in-depth analytics and scales all the way into hundreds of thousands of subscribers. It makes growth hacking easier by giving you bounce rates, unsubscribe rates, click-through rates as well as tools for split-testing and tracking results over time.
GetResponse is essentially equivalent to AWeber, giving you powerful testing and tracking tools for your email marketing. The biggest difference is the interface, which you may like or dislike depending on personal preference.
MailChimp is an email delivery service with a user-friendly interface and lots of beautiful design templates. It is free if you are small, which is a significant bonus for bootstrapping growth hackers.
Forget about the Wild West. Cowboy.io is about being a good boy and not spamming your friends with impersonal emails. It allows you to be personal at scale. This means you can send personalised mass emails via your Gmail account to all your contacts – without a link for recipients to unsubscribe.
Once your funnel pages and email marketing are profitable, it is time to scale and optimize your efforts. The tools below will do a significant amount of work for you, freeing you up to focus on growth hacking and experimentation.
Zapier is an automation tool that integrates with over 300 tools and is easy for non-coders to use. From registering event attendees to your GetResponse list, to sending personalized emails in response to all GMail queries, this tool is seriously powerful – and borderline necessary for the modern growth hacker.
IFTTT, or “If This, Then That”, is a free service that is Zapier’s main competitor. Like Zapier, it allows you to automate by creating conditional statements or “applets”. There is no clear-cut winner between the two, so we urge you to experiment and see which works best for you.
Once you have figured out your traffic sources, it is time to build your actual funnel – and fortunately for you, there is a lot of tools to help you do just that!
HelloBar is a simple, free lead capture tool. It is simple but effective, and can be added to a WordPress or Wix website in minutes, allowing you to start building an email list.
SumoMe is a suite of tools that allows you to gather detailed analytics, set up lead and sales pages and even generate sales and traffic. SumoMe may not be the best at any one thing, but it is cheap, effective and versatile enough for you to build an entire funnel in it.
ClickFunnels is an all-in-1 funnel builder made by an actual funnel marketer, Russel Brunson. It allows you to build entire funnels, including members’ sections and webinar pages, making it a very useful tool.
LeadPages used to be the big cheese of the lead page-building world, but has since been eclipsed by ClickFunnels and services like SumoMe. It is cheaper, though – so if you are really trying to cut corners, you might consider using it.
Some time ago, we wrote another post introducing Leadpages in more details. You can find it here.
23. Heap Analytics
Do not waste any more time on manually tracking annoying user analytics. Heap Analytics does it all for you automatically based on automated analytical infrastructure. It provides you with just the insights you and your team need.
Let us take a trip down memory lane, back to the time when you drew on the blackboard in your classroom during recess. AutopilotHQ is a little bit like this as well. No fancy or messy code. Only drag-and-drop. Automating customer journeys is as simply as sketching a cartoon of your old teacher.
Send personalised emails, SMS, in-app messages and even post cards to customers and prospects at the right time with Autopilot and increase lead generation drastically.
Do you already use some of these tools? If not, we are here to help you get started and set up automated workflows that can help you generate more leads, customers and profits. And most importantly, help you save time so you can focus on what really matters.
Just leave your information below, and we will assist you in setting up campaigns that will supercharge your funnel marketing.