Best slide decks on Conversion Rate Optimization


Diving into growth hacking, you will most likely be surprised about the many elements that make up this field. The topics we have dealt with previously on the blog clearly illustrate this, and today we wish to zoom in on one of these yet again: Conversion Rate Optimization (CRO). However, this time we will do it differently. Instead of writing another post on the topic, we will share 9 of the best slide decks on CRO.

So, here they come. A mixed bag of different slide decks that all have one thing in common, dealing with CRO from different perspectives; landing page optimization, conversion hacks, common mistakes, and a lot more. Take a look, you will like it a lot!

Did we miss one, then add your favourite in the comments below!

10 Unconventional, Proven, Data-Backed CRO Hacks by Hubspot

Have you tried everything to get more conversions just to find that you have not had any success yet? Perhaps it’s time to try something new, something different. This slide deck is from a Hubspot webinar featuring two conversion experts that will teach you 10 new and unconventional CRO hacks that guaranteed will drive more leads.

The ultimate guide to funnel optimization by Sean Johnson.

The title perfectly gives away the main focus of this slide deck, so prepare yourself for a journey through the funnel. Sean reveals several tactics and strategic measures for optimizing each stage of the customer development funnel. So, fasten your belt, and let us get going.

Big Picture CRO (Conversion Rate Optimization) by Rand Fishkin

Let us zoom out for a moment and learn about the big picture of CRO. As it is the case with other, sometimes abstract, concepts, there is a lot of mythology surrounding CRO: what works and what does not. And let us face the facts: CRO is more than just testing colours of buttons, videos or headlines. Therefore, it’s time to explore what really drives conversions.

CRO with Video: Tips, Tricks and Tactics by Phil Nottingham

Content marketers are starting to pick up on video marketing, realising that it can be an insanely useful conversion tool. The question is though how to create such lean and mean CRO campaigns with video. In this slide deck, Phil demonstrates how to optimize your videos across different channels and the use of video analytics in automating and enhancing your creative processes.

How to Figure Out What Really Makes Your Website Work by Peep Laja

This is a very honest slide deck by Peep, and by honest we mean highlighting the mistakes that so many make when trying to optimize their websites, or the websites of clients. Discover the secrets that will make you wins year after year. And no, it does not involve copying your competitors. Instead, find the specific problems that your website has and let the data drive you towards a better website and more conversions. Sounds complicated? Peep unravels data-driven optimization in this slide deck.

How To Create High-Converting Landing Pages With Conversion Centered Design by Oli Gardner

We like landing pages. Lots of them, so let us talk a bit more about those, and give the word to Oli. Getting the facts straight, 98% of landing experiences from pay-per-click ads are bad, really bad as you will see via some of the examples in the slide deck. To help improve this, Oli shares how to create not only enjoyable, but also high-converting landing pages based on the principles of Conversion Centered Design (CCD).

How to design a high converting landing page by Bryan Eisenberg

Bryan takes you through the anatomy of a perfect landing page. He presents 10 key elements that will turn your landing page into one that converts and how you can use this process to provide a better customer experience. So, hit the right arrow and start the discovery.

Demystifying CRO by Gabe Wahhab

Are you trying hard to improve conversions from your low-traffic B2B website? Then you have come to the right place. CRO can be quite a jungle, and finding out where to start can be confusing. On top of this, consider the fact that most of the information on CRO is targeted B2C or e-commerce, and suddenly the challenge seems much bigger. However, don’t despair. This slide deck takes you through the process of getting started for low-traffic B2B websites.

Conversion mistakes and how CRO affects SEO by Rand Fishkin and Karl Blanks

In this slide deck, Rand and Karl share some of the strategic and tactical mistakes that they have made, so you can learn from them in order to not end up making the same ones. Additionally, Rand will explain how CRO affects SEO and how you can increase your conversions even while improving your organic ranking. Nice, right?

So, that is it. Our contribution to some of the best slide decks on conversion rate optimization. If you think we missed any, please share them with us in the comments below or in case you want to receive similar posts right in your inbox, sign up for our newsletter below. We promise to only share good stuff with you, really good stuff.

Comments (3)

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