Skip links

Buyer persona map 

Build a persona that has it all by combining qualitative and quantitative data in our buyer persona map.

What is this tool for? 

You don’t want to target a specific segment of customers purely based on demographic data. You want to target people based on intrinsic attributes, their drivers & motivators. The reasons they get out of bed every single morning! And that is where our buyer persona map comes in! 

Use our buyer persona map to combine qualitative and quantitative data and create a persona that has it all.

Buyer Persona Map

Step-by-step guide 

Get a comprehensive overview of your ideal buyer persona in 4 steps.

Step 1: Demographic attributes 

What are the quantifiable statistics about your audience? Such as age, income, company size/industry etc. Who are your buyers?

Step 2: Psychographic attribues 

What are your audience attitudes, opinions, values? What are their interests and motivations? Why do people buy your product?

Step 3: Behavioural attributes

What actions do your customers take? How frequently do they take these actions? What influences their decision-making process?

Step 4: Needs-based attributes 

What are the distinct needs your customers have? What are their goals? What are the frustrations customers have with your product/service?

A sneak peek of our other tools …


The growth hacking canvas is a cousin of the business model canvas and lean canvas. Like these, it’s working canvas that offers a simple approach to identify which layers or areas of growth that require the most attention.


Assuming is not the same as knowing. However, assumptions can lead to valuable insight and undermine ideas that have been taken for granted within a given organisation. Use this template to map out your assumptions and evaluate the ones that are best tested.


Why are customers not buying your product? Why are prospects not converting? These are key questions answered with the negative thinking canvas. Take 10 minutes per funnel and ask your team these questions. When thinking of an action plan, make them positives.