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Experiment Design

Experiment Design

INTRODUCTION

In most corporates, management-by-intuition is often rooted in the companies DNA. It stems from a desire to make quick decisions and a culture that looks down on failure. Experimentation requires a more measured decision-making style, a willingness to try different approaches fueled by an acceptance of fail- ure.

The goal of experimentation is not to design perfect experiments, it is to capture learnings and use those to make evidence-based decisions. Intuition will continue to serve an important role in your innovation process but it must be validated through experimentation. The Growth Revolution’s expertise in shaping innovative products is vast. Working with both start-ups and fortune 500 companies, only strengthened our belief in validated learning. Through the power of rapid experimentation, we’ll make sure that the product you are building is a product your consumer wants.

As an agency, besides an outsider perspective on your business operations, we deliver the capabilities needed to design the right experiments for your product or service. But we don’t stop there, our team of experiment designers also has the know-how to capture and analyze the gathered learnings so you can make an evidence-based decision.

INTRODUCTION

In most corporates, management-by-intuition is often rooted in the companies DNA. It stems from a desire to make quick decisions and a culture that looks down on failure. Experimentation requires a more measured decision-making style, a willingness to try different approaches fueled by an acceptance of fail- ure.

The goal of experimentation is not to design perfect experiments, it is to capture learnings and use those to make evidence-based decisions. Intuition will continue to serve an important role in your innovation process but it must be validated through experimentation. The Growth Revolution’s expertise in shaping innovative products is vast. Working with both start-ups and fortune 500 companies, only strengthened our belief in validated learning. Through the power of rapid experimentation, we’ll make sure that the product you are building is a product your consumer wants.

As an agency, besides an outsider perspective on your business operations, we deliver the capabilities needed to design the right experiments for your product or service. But we don’t stop there, our team of experiment designers also has the know-how to capture and analyze the gathered learnings so you can make an evidence-based decision.

our Approach

Together with our team of certified and experienced digital experts, we deliver a tailored approach to digital content creation that combines content mapping, moodboard, batching, briefing and repurposing.

research-icon
RESEARCH
workshop-icon
WORKSHOP
sprints-icon
SPRINTS
reporting-icon
REPORTING
advice-icon
ADVICE

our Approach

Together with our team of certified and experienced digital experts, we deliver a tailored approach to digital content creation that combines content mapping, moodboard, batching, briefing and repurposing.

research-icon
RESEARCH
workshop-icon
WORKSHOP
sprints-icon
SPRINTS
reporting-icon
REPORTING
advice-icon
ADVICE

TYPICAL CHALLENGES

challenges-icon1
What is a hypothesis?

Creating a structurally sound hypothesis is no easy task and are often done wrong. Not, if you decide to partner with us that is.

challenges-icon2
Productivity

The difference between leading and lagging metrics are not very clear but essential to design a productive experiment.

challenges-icon3
Identifying success factors

Getting a grip on the application of testing on web, email and usability platforms is complex. We help you identify the key drivers and indicators of a successful experiment. 

IDEAL FOR:

  • MARKETING MANAGERS
  • INNOVATION MANAGERS
  • STARTUP FOUNDERS
  • SALES DIRECTORS
  • INTRAPRENEURS

TYPICAL CHALLENGES

challenges-icon1
What is a hypothesis?

Creating a structurally sound hypothesis is no easy task and are often done wrong. Not, if you decide to partner with us that is.

challenges-icon2
Productivity

The difference between leading and lagging metrics are not very clear but essential to design a productive experiment.

challenges-icon3
Identifying success factors

Getting a grip on the application of testing on web, email and usability platforms is complex. We help you identify the key drivers and indicators of a successful experiment. 

IDEAL FOR:

  • MARKETING MANAGERS
  • INNOVATION MANAGERS
  • STARTUP FOUNDERS
  • SALES DIRECTOR
  • INTRAPRENEUR

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