Clarify your experiments to validate your assumptions.

Experiment Card 


Write down what you believe to be (un)true. 

Step 1


Write down what you will test to verify that your hypothesis is (un)true.

Step 2


Write down the metrics/KPI's you will use to measure whether or not your hypothesis is true.

Step 3


Write down the criteria you will use to (in)validate whether or not your hypothesis is true. 

Step 4

Experiment Card

The experiment card is designed to plan your experiment and quickly move from assumption to (in)validated learning.

A key element of experimentation is translating an assumption into different hypotheses. Our blog post on how to move from assumption to hypothesis the right way might help you out if needed. 

"Using the Experiment Card added a new dimension to our online experimentation process. We were able to get fast, concrete results in days that would otherwise take weeks."

Marketa Kadeckova

Innovation Manager at ING