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Experiment card  

Clarify your experiments to validate your assumptions.

What is this tool for? 

The experiment card is designed to plan your experiment and quickly move from assumption to (in)validated learning. A key element of experimentation is translating an assumption into different hypotheses.

Our blog post on how to move from assumption to hypothesis the right way might help you out if needed.


Step-by-step guide 

Step 1: Hypothesis

Write down what you believe to be (un)true.

Step 2: Test

Write down what you will test to verify that your hypothesis is (un)true.

Step 3: Metric 

Write down the metrics/KPI’s you will use to measure whether or not your hypothesis is true.

Step 4: Criteria

Write down the criteria you will use to (in)validate whether or not your hypothesis is true.

A sneak peek of our other tools …


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