Clarify your experiments to validate your assumptions.
The experiment card is designed to plan your experiment and quickly move from assumption to (in)validated learning. A key element of experimentation is translating an assumption into different hypotheses.
Step 1: Hypothesis
Write down what you believe to be (un)true.
Step 2: Test
Write down what you will test to verify that your hypothesis is (un)true.
Step 3: Metric
Write down the metrics/KPI’s you will use to measure whether or not your hypothesis is true.
Step 4: Criteria
Write down the criteria you will use to (in)validate whether or not your hypothesis is true.
The growth hacking canvas is a cousin of the business model canvas and lean canvas. Like these, it’s working canvas that offers a simple approach to identify which layers or areas of growth that require the most attention.
Assuming is not the same as knowing. However, assumptions can lead to valuable insight and undermine ideas that have been taken for granted within a given organisation. Use this template to map out your assumptions and evaluate the ones that are best tested.
Why are customers not buying your product? Why are prospects not converting? These are key questions answered with the negative thinking canvas. Take 10 minutes per funnel and ask your team these questions. When thinking of an action plan, make them positives.