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Growth hacking canvas 

 A free tool to generate your next growth hacking ideas.

What is this tool for & how to get started? 

Do you experience a lack of interdisciplinary collaboration within the marketing team and the different disciplines of which it consists? Good news, the growth hacking canvas can help remedy these problems, gathering multiple marketing activities in one place.

The growth hacking canvas is a cousin of the business model canvas and the lean canvas. Like these, it’s a working canvas that offers a simple approach to identify which layers/areas of growth that require the most attention.

Get started with these 3 basics 

The top row: defining 
Successful growth hacking starts with goals that are S.M.A.R.T.

Next, we link those goals with a target audience: What does your customers think, feel and see? We aim for about 3 post-its each block.

The middle row: ideation
Now that we have our goals and target audience set, we are ready to discover our growth actions. What will we do to attract yet also keep our audience. Generate as much ideas as possible!

The bottom row: execution 
Woa! Now that we have a lot of actions, we need to see how we’re going to do all of that. In the last step, we aim for execution. How will you start? Allocate budget, choose KPI’s and your favorite tools.

The 10 building blocks

S.M.A.R.T goals
Goals that are specific, measurable, attainable, relevant and timely. Ex: Increase new users by 20% next month.

How do users find you? Ex: Target competitor interest audience.

Why would users come back?Ex: Automated follow up emails.

How will you get paying customers? Ex: Offer discount on annual payments.

Growth areas
Which areas will you focus on?Ex: SEO, webinars, social media, UI/UX, side-project marketing, …

Target audience
Who are you targeting with your specific marketing actions? Why are these segments so important? Tip: create persona’s.

How can people refer to their friends? Ex: Reward discount on next checkout.

How can people refer to their friends? Ex: Reward discount on next checkout.

What budget will you allocate to which actions?

Which tools do you use for each area? Ex: Hotjar for UI/UX optimalisation.

A sneak peek of our other tools …


Why are customers not buying your product? Why are prospects not converting? These are key questions answered with the negative thinking canvas. Take 10 minutes per funnel and ask your team these questions. When thinking of an action plan, make them positives.




The experiment card is designed to plan your experiment and quickly move from assumption to (in)validated learning.


Assuming is not the same as knowing. However, assumptions can lead to valuable insight and undermine ideas that have been taken for granted within a given organisation. Use this template to map out your assumptions and evaluate the ones that are best tested.