Negative thinking canvas
Why are prospects not converting? Use the negative thinking canvas to turn negatives into positives with an actionable marketing brainstorm.
Discover and optimize the vital levers of your business with a structured approach for your team.
Tired of copying last years marketing plan? You need to be ahead of your competitors. Take only one hour to brainstorm with the negative thinking canvas to turn negatives into positives.
Step 1: Find new growth levers
The negative thinking canvas is divided into 4 phases of your customer funnel. Why are prospects not acting the way you expect?
Step 2: Collect your ideas
After collecting your negatives per phase, discuss in group what you wrote down. Drop your ideas on the canvas.
Step 3: The ideation process
Take 10 minutes per phase, maximum. Urgency drives creativity. Everyone is free to write down all their ideas. Grab your post-its!
Step 4: Tactical action plan
For the last step, every participant has max. 3 votes to choose the most important working points. These are the fundamental change factors to focus new tactics on.
The growth hacking canvas is a cousin of the business model canvas and lean canvas. Like these, it’s working canvas that offers a simple approach to identify which layers or areas of growth that require the most attention.
Assuming is not the same as knowing. However, assumptions can lead to valuable insight and undermine ideas that have been taken for granted within a given organisation. Use this template to map out your assumptions and evaluate the ones that are best tested.