Validation of New Venture
Ready to go to market?
What is New Venture Validation and why is it important?
How does the market react to your new venture idea? Experimentation is the process of observing how customers react in order to validate (or invalidate) business idea assumptions. Experiments capture insights and data that help teams make evidence-based decisions to ensure you only invest in building solutions customers will actually use.
A lean process is flexible and adaptive to the results that are being found through research. Working with an agile methodology means being transparent and iterative.
By helping to identify quickly what works and what doesn’t, rapid experimentation increases chances of success and help avoid wasting energy on ideas not worth pursuing.
Experiments capture insights and data that help teams make evidence-based decisions to ensure we only invest in building solutions customers will actually use. Do we need to pivot, iterate or keep going?
In our validation process, we want to understand existing customer data and go the core of understanding a customer. Validating the right persona’s drives a boost in customer centricity and allows your team to design customer-centric products and services.
Reaching out to early-adopters captures critical business feedback. We can provide a co-entrepreneur that joins the team to flexibly support in the validated go-to-market strategy and create a solid foundation for business growth.
A foundation for efficiënt growth
An MVP built through validated learning. By having a true understanding of the needs of your customers, found through online and offline experimentation, we are able to find an empathic solution for real-world problems.
There can only be a solid foundation for growth if it is found through evidence-based solutions, backed up by a growth mindset. Before we scale, we find out if the product is worth scaling. Skipping this process and making the wrong choices will cost you a lot of resources. By seeking validation first, we avoid this circus.
Who should hire us:
- Innovation Manager
- Head of Innovation
- R&D Directors