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Promotion Strategy

INCREASE YOUR BRAND’S PRESENCE, AND PRODUCTS DEMAND THROUGH AN EFFECTIVE AND COMPELLING PROMOTIONAL MIX.

Promotion Strategy

INCREASE YOUR BRAND’S PRESENCE, AND PRODUCTS DEMAND THROUGH AN EFFECTIVE AND COMPELLING PROMOTIONAL MIX.

Introduction

No one is going to buy a product or service they haven’t heard of, nor will they buy it if they don’t know what benefits or value they are gaining. This is why a great promotion strategy is vital to growing a business. The truth is, there’s no perfect recipe for success. Successfully promoting a product is influenced by multiple factors, such as product quality, market trends, positioning, localisation, product category, and so on. However, the most critical influencer is the audience.

We help our clients design a comprehensive promotion strategy that places the audience at the core. Whether it’s (re)igniting your target audience interest in a product, service, cause or increasing the buzz about your brand, our consultants thrive on crafting winning campaigns that push your brand forward to defeat the competitor. Our focus is always to deliver the right promotion strategy that points you in the direction to grow.

 

Introduction

No one is going to buy a product or service they haven’t heard of, nor will they buy it if they don’t know what benefits or value they are gaining. This is why a great promotion strategy is vital to growing a business. The truth is, there’s no perfect recipe for success. Successfully promoting a product is influenced by multiple factors, such as product quality, market trends, positioning, localisation, product category, and so on. However, the most critical influencer is the audience.

We help our clients design a comprehensive promotion strategy that places the audience at the core. Whether it’s (re)igniting your target audience interest in a product, service, cause or increasing the buzz about your brand, our consultants thrive on crafting winning campaigns that push your brand forward to defeat the competitor. Our focus is always to deliver the right promotion strategy that points you in the direction to grow.

 

Our approach

In today’s world, the consumer controls when and where to obtain information. This requires finding the best communication channels and tactics to reach target customers and keep them interested. To achieve this, we design your promotion strategy using a 5-phase approach:

define-icon
DEFINE

To help you get the best possible strategy, we start by helping you better understand your target audience, their motivation and how you address their needs.

conceptualize-icon
CONCEPTUALISE

Having information is one thing; being able to translate that information into something practical and meaningful is where our promotion strategy experts come into play. To create a promotion strategy that is effective and successful, we will curate the ideas from the first workshop and conceptualise ideas unique to your business until we find that sweet spot for maximum results.

create-icon
CREATE

Once your promotion strategy has been conceptualised, and all the elements and platforms agreed upon, we will create an actionable strategy roadmap that can be implemented, managed, tracked and reported on to give you all the information you need to realise vast promotional campaign success and improve decision-making accuracy.

.

capitalize-icon
CAPITALISE

Rapid experimentation on offline and online channels, analytics, reporting reviews and fine-tuning all form part of the overall success of a promotion strategy. To give you the best possible chance at the success, we can be your one-stop strategic partner for execut- ing the first iteration of your promotion strategy.

conclude-icon
CONCLUDE

Once your promotion strategy has been created, implemented, and come to an end businesses need to review campaign successes. To conclude promotion strategy companies need to take a hard, honest look at the results, tasks and activities to find areas of improvement to make future campaigns a strategies a success. It is not advised to jump from one strategy to the next without suffi- cient de-briefings.

Our approach

In today’s world, the consumer controls when and where to obtain information. This requires finding the best communication channels and tactics to reach target customers and keep them interested. To achieve this, we design your promotion strategy using a 5-phase approach:

define-icon
DEFINE

To help you get the best possible strategy, we start by helping you better understand your target audience, their motivation and how you address their needs.

conceptualize-icon
CONCEPTUALISE

Having information is one thing; being able to translate that information into something practical and meaningful is where our promotion strategy experts come into play. To create a promotion strategy that is effective and successful, we will curate the ideas from the first workshop and conceptualise ideas unique to your business until we find that sweet spot for maximum results.

create-icon
CREATE

Once your promotion strategy has been conceptualised, and all the elements and platforms agreed upon, we will create an actionable strategy roadmap that can be implemented, managed, tracked and reported on to give you all the information you need to realise vast promotional campaign success and improve decision-making accuracy.

capitalize-icon
CAPITALISE

Rapid experimentation on offline and online channels, analytics, reporting reviews and fine-tuning all form part of the overall success of a promotion strategy. To give you the best possible chance at the success, we can be your one-stop strategic partner for execut- ing the first iteration of your promotion strategy.

conclude-icon
CONCLUDE

Once your promotion strategy has been created, implemented, and come to an end businesses need to review campaign successes. To conclude promotion strategy companies need to take a hard, honest look at the results, tasks and activities to find areas of improvement to make future campaigns a strategies a success. It is not advised to jump from one strategy to the next without suffi- cient de-briefings.

TYPICAL CHALLENGES

challenges-icon1
Data Interpretation
challenges-icon2
Long Term Thinking
challenges-icon3
Choice Overload

Data is everywhere. Translating it into practical strategies that get you somewhere is tough. This is where we deliver.

Good strategy is like playing chess. You’re in it for the long haul. We help you demystify strategic innovations and tactics

How to play it right? There are many opposing views out there. We help you separate the wheat from the chaff and overcome pitfalls.

IDEAL FOR:

  • MARKETING MANAGERS
  • INNOVATION MANAGERS
  • STARTUP FOUNDERS
  • SALES DIRECTORS
  • INTRAPRENEURS

TYPICAL CHALLENGES

challenges-icon1
Data Interpretation

Data is everywhere. Translating it into practical strategies that get you somewhere is tough. This is where we deliver.

challenges-icon2
Long Term Thinking

Good strategy is like playing chess. You’re in it for the long haul. We help you demystify strategic innovations and tactics

challenges-icon3
Choice Overload

How to play it right? There are many opposing views out there. We help you separate the wheat from the chaff and overcome pitfalls.

IDEAL FOR:

  • MARKETING MANAGERS
  • INNOVATION MANAGERS
  • STARTUP FOUNDERS
  • SALES DIRECTOR
  • INTRAPRENEUR

OUR LATEST STORIES

COMPANIES WHO HAVE JOINED THE REVOLUTION

WE WORK WITH GLOBAL LEADERS.