Getting started with marketing experimentation in 1 day
With experiment design, you are able to make important decisions based on evidence. Skipping this process will cost you a lot of money in the long term, should your project fail or by making the wrong assumptions. Stop wasting your budget on assumptions of last years marketing plan.
Topics at hand
Experimentation is the process of observing how customers react in order to validate (or invalidate) marketing tactics. Experiments capture insights and data that help teams make evidence-based decisions to ensure you only invest in marketing tactics that work in a world that is in the hands of the consumers.
With in-house tools, we will define experimental marketing actions together with your marketing team. Not only will you talk the talk, but walk the walk. Our experts will guide you through their process, and together we define about a 100 actions towards validated growth.
“Full stack marketeers are a very rare breed. Luckily I had the opportunity to work with Yannick on a wide variety of growth & automation campaigns. He is always on top of the latest (experimental) tools and techniques and is able to apply them on real business projects. Light on the buzzwords, strong on results. Highly recommended!”
-NICK DE MEY, Board of Innovation, Co-Founder
During this one-day deep dive, we will teach the essentials of experimentation in marketing, share actionable know-hows and capture what that means for your company. Hands-on exercises will take your team to the next level and learn to set up their first marketing experiments.
- Clearly Identifying Experiment Design
- Exploring Marketing Experiment Cases
- Exercise: Negative Thinking
- Lean Analytics
- Exercise: Experiment map canvas
- Recap of the day: share learnings